Levi’s Curve ID Jeans – But Where Are The Curves?

If you’ve ever struggled to find jeans that fit your curves just right, you’re not alone. Many women know the frustration of trying on countless pairs of jeans only to be left feeling like their body shape doesn’t quite fit the mold. That’s where Levi’s Curve ID jeans come in. Designed with a focus on different body shapes and sizes, these jeans are made to flatter and embrace your curves in all the right places. In this blog post, we’ll take a closer look at Levi’s Curve ID jeans and how they can help you find the perfect pair of jeans that truly fit your unique body shape. So say goodbye to ill-fitting denim and hello to jeans that make you look and feel amazing!

Lately I seem to be running into advertisements for Levi’s Curve ID Jeans everywhere – tv, online, Facebook – you name it.  While one would think that I would be happy with the slogan that is running with the line of jeans: “Hotness Comes in All Shapes and Sizes” I’m left somewhat cold.

Levi’s Curve ID Jeans

Does hotness come in all shapes and sizes?  You bet it does.  As does beauty, grace, health, and any number of other things that should never be determined by someone’s shape and size alone.  The premise is fantastic and I like it a lot.  Problem is though, that as soon as a slogan like this jumps out at me I automatically assume that any accompanying images are actually going to reflect models who are varying different shapes and sizes.  I could ask you Beautiful You if you think that is reasonable and where your mind would go too, but I’m fairly confident it both is reasonable and you would!

Levi's Curve ID Jeans

I’m sorry to say though that what the Levi’s company consider to be varying different shapes and sizes I don’t.  All of the models pictured in the campaign (above) are tall and thin.  Sure, there are nuances between them.  One model is taller than the others, and there are subtle differences in their hip size.  When I say subtle – I mean it.  To my naked eye it would only be a matter of a couple of inches, maybe a few, but I hazard it’s unlikely to be much more than that. 

Just in case you need some assistance, the model on the left will supposedly fit a ‘slight’ curve jean, the one in the middle a ‘demi’ curve jean and the one on the right a ‘bold’ curve jean.  In other words, they are meant to get curvier from left to right.  Apart from the fact they are posing differently which gives the line of their bodies a different shape – I’m sorry but I’m just not seeing it. 

Surely if Levi’s were really trying to proudly proclaim that they believed beautiful, sexy, attractive women did come in all shapes and sizes they would use models for this campaign that reflected that.  Could they really be that afraid to have a campaign that genuinely showed models of varying shapes and sizes – especially in their bottom half which is where these jeans are supposedly meant to be a better fit?  Forgive me for getting all ‘model speak’ on you for a moment but why could they not have hired a straight size model, in between size model and plus size model?  Could it really be that hard especially when we know people are crying out to see people model clothes that are more representative of them, not to mention the plethora of gorgeous plus size models we now have?

It’s not hard at all but once again leaves positive body image advocates like myself shaking my head and wondering why companies like Levi’s are so resistant to REALLY embracing and celebrating women of all different shapes and sizes.  This new product surely has presented them with the perfect opportunity to do that (because let’s face it not all women who wear Levi’s have body shapes and sizes like the models above) by leading us into thinking they embrace diversity, when in fact they really don’t.

What do you think Beautiful You?  Am I being harsh and should be seeing the creation of these jeans for different sizes as a good thing and not worrying so much how they are advertised?  Can you see curves and diversity I can’t?

Finding jeans that fit well can be a challenge, especially when it comes to accommodating different body shapes and curves. While Levi’s Curve ID Jeans were marketed as a solution for this, many individuals have found that they still don’t quite live up to expectations. It is important for brands to listen to their customers and take their feedback into consideration in order to improve their products. If you have tried Levi’s Curve ID Jeans and have thoughts or experiences to share, we would love to hear from you. Let us know in the comments section below so we can continue the conversation and help each other find the perfect pair of jeans.

Frequently Asked Questions

What is Levi’s curve ID?

Levi’s® Curve ID celebrates a woman’s real curves with three separate fits that accommodate a wide range of body shapes. We have three sizes: Slight, Demi, and Bold.

What are Levi’s curve ID jeans?

The Levi’s Curve ID jean features a one-of-a-kind, tailored fit system that focuses on a woman’s shape and proportions rather than her size. The classic rise sits slightly higher on the waist and is designed for women with a slightly curvaceous and defined body shape.

Are Levi’s jeans good for curves?

Levi’s® wants every woman to feel amazing in their jeans, no matter what shape or size they are. Curvy jeans are available in a skinny fit. It has a mid-rise waist with an enhanced waistband that flatters a wide range of body shapes.

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